tourism

The story was about Washington State's new philosophy on tourism. Apparently, most visitors that enter the state drive in and stay between 1-2 days. So, in an effort to boost tourism, the new campaign is focusing on 4 main areas. The Museum of Glass, the Museum of Flight, Mt. St. Helens and the wine country in the center and eastern parts of the state.

The assignment that came in wanted us to photograph the Seattle Space Needle and Pike Place Market. Both tourist places but aren't an accurate depiction of the new campaign.

Instead, I sent a photographer to the one focus point in our main coverage area, The Museum of Flight. Meanwhile, I looked up file pictures for the 3 other remaining places the story focuses on. By doing this, I was able to help create a compelling package that really enhances the story and is able to run as centerpiece, if needed.

The photographer did a great job of really making the Museum of Flight look interesting and made a picture that draws readers into the story. It gave the entire package a fresh, new look.